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Healthcare News Reader Demographic Distribution

Welcome to the Healthcare News Reader Demographic Distribution page!  This is where you will see information about who receives Healthcare News publications. As shown below, more than 300,000 healthcare leaders throughout the U.S. receive Healthcare News publications and our email announcements.

The leftmost column shows the position classification of our readers. Positions in the Executive section are director and higher. Positions in the Managerial & Professional section are generally exempt, manager and professional positions. Clinical positions are direct care providers. Totals are summarized by industry and presented in the second through seventh columns and totaled in the eighth column.

We offer the Healthcare News at no cost or obligation to everyone in this demographic.

Reader Demographics as of October 2018
Position Classification Industry Classification
  Hospital Medical Clinic Other Provider Insurance Company Consultants All Other Total
Executive
Chief 1,301 737 459 124 527 486 3,634
Operations 761 505 265 104 72 157 1,864
Finance 1,486 641 389 187 80 166 2,949
Medical Management 3,061 958 208 205 28 236 4,696
Marketing & Sales 1,025 263 256 253 122 226 2,145
Human Resources 978 316 201 77 50 126 1,748
Information Technology 373 60 30 54 21 23 561
Legal & Compliance 817 223 182 208 153 158 1,741
Education 858 53 22 3 3 443 1,382
Nursing 1,701 223 158 31 11 97 2,221
All Other 11,399 2,064 1,959 1,167 419 1,457 18,465
Total Executive 23,760 6,043 4,129 2,413 1,486 3,575 41,406
Managerial & Professional
Human Resources 4,613 1,169 905 473 168 713 8,041
Operations 46,917 11,256 6,403 7,738 1,228 4,940 78,482
Marketing and Sales 2,505 721 610 1,766 238 538 6,378
Finance 4,481 1,396 809 980 161 472 8,299
Information Technology 2,597 385 161 638 92 165 4,038
Practice Manager 1,250 1,097 239 48 17 103 2,754
Nurse Manager 3,549 510 223 104 30 80 4,496
Total Managerial & Professional 65,912 16,534 9,350 11,747 1,934 7,011 112,488
Clinical
NP/PA 4,393 5,439 345 107 12 138 10,434
Registered Nurse 40,421 2,942 1,396 680 58 677 46,174
Physician 12,761 14,489 867 198 35 424 28,774
Radiology Technicians 5,608 927 73 30 5 13 6,656
Nursing Assistant 3,637 1,921 470 97 15 63 6,203
Lab Technician 3,021 344 360 12   95 3,832
Pharmacist 5,514 593 486 395 12 130 7,130
OT/PT/SP 6,459 1,009 1,358 51 11 76 8,964
LVN/LPN 889 342 293 31 10 37 1,602
Surgical Technician 1,442 221 20 10   5 1,698
Behavioral Health 4,141 1,810 4,099 165 16 1,115 11,346
All Other Clinical 14,891 2,977 2,306 557 98 1,090 21,919
Total Clinical 103,177 33,014 12,073 2,333 272 3,863 154,732
Grand Total 192,849 55,591 25,552 16,493 3,692 14,449 308,626